This is kind of a weird approach to a common problem I have this time of year. But I felt it was time to bring Victor out of hiding for a little bit.
Are you like me? Do you get stressed out by the sheer number of obvious awards contenders the studios pump into theaters over the holiday season. To me it's an embarassment of riches that ultimately makes me feel stagnant. There are so many choices, I don't know where to start!
Of course the issue is compounded by the fact that studios will "release" the movie in select cities first so they are eligible for awards contention before releasing the film wider several weeks later. I hate this because it makes me feel disconnected from the medium I love. I'll see an ad for a movie that hasn't made it to my town yet and they will wallpaper it with critical praise "ON OVER 100 TOP 10 LISTS!" It makes me feel like I've missed the boat.
Gran Torino is a good example. It was in limited release on December 12, but it goes wide this weekend. That's almost a full month since critics first started talking about it. You and I both know how fast things move in the pop culture reference stream. The movie has slipped in and out of the current before it's ever had a chance to be seen!
Maybe it's just me. Maybe I'm too close to movies so I notice these things. It's more than likely that John and Jane Q. Public aren't bothered by the Hollywood award season marketing strategies. But for me, it makes me feel like I'm better off seeing Paul Blart: Mall Cop and then no one wins!
Is it just me? Am I being over-sensitive or are you guys noticing this shell game, too? Also, what do you think Victor is going to do with those pictures and how exactly did he coerse Jimmy into taking the shots? Leave your comments below.
