Yesterday The Lord of the Rings Trillogy: Limited Edition DVDs landed on shelves. Apparently there was some great demand for another DVD collection of these movies that are no less than three years old. This time around, they compile the theatrical editions along with the extended editions. But for a limited time! This is what we call "quadruple dipping." Seriously, Peter Jackson is getting worse than that George Lucas fellow.
I'm not going to buy these DVDs. I was able to grab all three of the LotR Platinum Extended Collector's Gift Set Editions from Deep Discount DVD in late spring for about tweny bucks a piece. Can't really beat that deal. It cost as much as the newly collected trillogy and I got some cool statues out of it to boot!
Not too much else to report today. It looks like you guys are really responding to the Theater Hopper: Year One Labor Day Sale. Remember, all copies of "Theater Hopper: Year One" are $15 through September 3! All proceeds go toward the production of "Theater Hopper: Year Two" to help shorten the pre-order period!
A few of you who pre-ordered the book earlier in the year have expressed dismay that you aren't in the running for the lottery give-away of this fine, hand-crafted Truman doll made by my lovely wife Cami. Don't worry. We've heard your plea. Cami plans on making 6 MORE DOLLS to be given away in a similar fashion when the pre-order for "Theater Hopper: Year Two" comes around. We've got our eye on September 6 to start taking pre-orders for the next book, so start saving your money now!
It appears that a bunch of the pre-orders of Year One are finally starting to make it to their new homes and I've been getting great feedback all week. I want to give a big thank you to everyone who has written in with their kind words. People are telling me that they've been really impressed with the quality of the book. Several people have told me that they read through it all in one-sitting! They couldn't put it down! Others still complimented the brand-new commentary on each strip and shared that they thought it added great value to the book.
However the most consistent feedback I've heard is how much my art has improved since the early days and those are the compliments I appreciate the most. I've really made an effort to grow and learn new things. I don't feel like there has ever been a period that I could point a finger to and say "Here is where everything lept forward." I think it's been a consistent evolution. For others to come back and say the same thing is very gratifying.
If you've gotten your copy of "Year One" and would like to share feedback, I strongly encourage you to do so. A few of you have given me GREAT ideas to incorporate into "Year Two." One friend mentioned that he missed not seeing the original publication dates of the strips. Another suggested that I create an index of all the movies discussed or parodied during the period the book covers. Both of these features will be included in "Year Two." So if you have thoughts, send them in.
Incidentally, I tried doing something new with the shading in today's comic. I haven't decided if it works or not, but I feel it cleans things up a little. I've also been lightening up my line work and have eliminated the heavier strokes from the left side of the characters. If you have opinions about these changes, I would love to hear them!
Talk to you guys soon! Spread the word about the book sale, won't you?
Archive for August, 2006
For what it's worth, The Hessen Haus is an actual German beer hall here in Des Moines and they play it up to the hilt. You can get the big glass boot filled to the brim with whatever you like. Just don't let the heel touch the table or you have to take another swig!
As much as I would like to talk about Beerfest right now, I'm afraid I have more pressing matters relating to the site that I want to discuss.
This weekend, I spent about 16 hours working on "Theater Hopper: Year Two". All of the images have been formated, dates of publication and titles of strips have been added. I'm even including 8 months worth of incentive sketches that I used to draw back in the day for buzzComix and Top Web Comics when life was a popularity contest. So, as of this morning, all of the methodical boring stuff is complete. I'm going to start writing soon and I hope to put the book into production in the coming months.
Actually, it's not a "hope to." It's a "have to."
Y'see, I'm taking "Theater Hopper: Year Two" Wizard World Dallas on November 10 and if the printer is going to get the books back to me in time, they need the artwork by September 29.
So, in order to take advantage of the copies of "Theater Hopper: Year One" already in stock, I'm starting the Theater Hopper Sales Drive!
The concept is simple. We have about a month to sell a whole lotta merchandise and what I'm primarily interested in getting rid of are copies of "Theater Hopper: Year One."
To help kick things off, I am please to annouce our special one-week only LABOR DAY SALE! From now until September 3, all copies of "Theater Hopper: Year One" are available for the reduced price of $15 (plus shipping and handling). You have a very small window of opportunity to grab a copy of this book before they go back to regular price.
Feedback is starting to pour in from all over the country and across the ocean. People are REALLY happy with the quality of the book! In fact, if you'd like to get a sense of what people are saying, I've included some "notes of praise" about "Theater Hopper: Year One" that you can read here.
BUT WAIT! THERE'S MORE!
To help sweeten the deal, my wife Cami took time out of her weekend to put together this adorable, hand made Truman doll:
Anyone who orders a copy of "Theater Hopper: Year One" will have their name entered into a drawing to win this one-of-a-kind keepsake. In order to be eligible, you must place your order by Sunday, September 3! Ladies and gentlemen, the last time Cami made custom dolls for the site, we auctioned them off on eBay for a respectable sum. Order your copy of "Theater Hopper: Year One" at the special Labor Day Sale price of $15, and this little guy might be sitting on your desk a week from now.
Pretty cool, huh?
That's the big news for the moment, so please pass it around. Tell as many people as you can that we're having our sale. Ultimately the goal is to raise enough money to put "Theater Hopper: Year Two" into production. I'll be announcing the pre-sale for that book shortly after our week-long Labor Day Sale has concluded.
Thanks to everyone for your support! It is much appreciated!
I know we've beat this horse to death, but I wanted to direct you guys to an article that Owen Gleiberman from Entertainment Weekly wrote concerning Snakes on a Plane, it's box office performance and the role of marketing in modern film - specifically as it relates to the internet.
Owen does a great job of addressing some of the very same concerns I had, but phrases them in a much more thought out way. He does this by citing the last great internet-by-means-of-marketing success story The Blair Witch Project and drawing comparisons to Snakes on a Plane forthwith. He draws the line between marketing's siren song and the organic need to see a film of your own accord.
This was part of the debate I tried to generate. At what point do we become slaves to the buzz we create and at what point does genuine interest dictate the success of a film? Or, as Owen puts it, what do we sacrifice when fans turn themselves into marketers so they can be at the center of the action?
If you're interested in getting a little extra insight on my position on Snakes on a Plane, Owen's article comes from the same place I was.
I know the title for today's comic is cheesy as all get-out, but I don't care. I'm just going to sit back and bask in the first celebrity caricature I've drawn in the last four years that didn't look like total crap.
Maybe you don't think it looks like Tom Cruise, but I'm really happy with it. Caricature is one of my most prominent deficiencies (y'know, aside from being unfunny or uninsightful - but I'm talking about artistic deficiencies here!) I've been trying to get better at it. Small steps, folks. Small steps.
I'll be back later in the day with more to say about Tom Cruise being kicked to the curb by Sumner Redstone at Paramount Pictures. It's shaping up to be a very interesting story.
I took a step back from all the controversy generated from the last three strips and decided to have a little fun with it. I felt both sides were starting to take themselves a little too seriously and I just wanted to put a fork in it.
So that's it. That's all I have to say about Snakes On A Plane. What's next?
Oh, I thought you guys might get a kick out of this photo:

It's the very last of the Theater Hopper: Year One pre-orders. I sat down this weekend and cranked out a TON of sketches. Over 80 in all, I think. What can I say? I wanted this off my plate!
I was able to do a handful of orders before these and those people who placed their orders the earliest are seeing their books in the mail this week. I actually got a very nice write up from Jacob over at the web comic Blue Sky. Here's an exerpt:
Of course this being a collection of the first year the art isn't as refined as what you see on his site today, but that's not really much of an issue because it's the writing that sells it. And since I'm on the art anyway, the cover is perfect for this type of webcomic and I loved the backcover when it turned the book over. Perfect.
It was a really nice review and Jacob actually gave me some ideas for "Theater Hopper: Year Two." If you'd like to read the rest of his comments, please visit Blue Sky.
Incidentally, if you've gotten your copy of the book, please send me your feedback. I'm very interested to hear what worked and what didn't. I'm fast-tracking "Theater Hopper: Year Two" so I can debut it at Wizard World Dallas in November, so I want to try an integrate as many suggestions as I can!
For example, my good friend Daniel over at Digital Entertainment News got his copy and told me he really enjoyed it. The one thing he thought was missing was the original date of publication on the strips. I honestly never would have thought of that and it's a valuable suggestion! So please, write in with your opinions! I'm interested in hearing from you!
Something else that's going on over at Digital Entertainment News is a contest that Daniel wanted me to talk to you about. Right now he has 5 copies of a PS2 game to give away called Brave. The contest runs until September 8, but Daniel is encouraging everyone to get their entries in early. He has ANOTHER contest that he's running on Friday that's so secret, he can't tell me about it! Good stuff!
If you want to enter for a chance to win a copy of Brave, click here and submit your information!
In regards to the mailing of the books, I've been visiting the post office every day and sending out about 10 at a time. So, hopefully I'll be done sending out everything I have by next week. So the very last person to get their book domestically will probably see it the last week in August. International orders will take a little longer. You guys might not see your books until mid to late September. I know some of you have been waiting since April and that's a really long time. So I appreciate everyone's patience. I think you'll be very happy with what is being sent to you and now I can take what I've learned from this experience and use it to turn around "Theater Hopper: Year Two" even faster. There will be a MUCH shorter waiting period the second time around and I hope I can count on your support. A hearty "Thank you!" to everyone who has shown their support thus far!.
That's all for the time being. I hope you enjoyed today's comic!
Between the e-mails I've been getting, the feedback in the THorum and the LiveJournal feed, I've been taking a lot of hits regarding my criticisms of Snakes On A Plane so I figured now was the time to clarify some of my points.
1. When I declare the movie is over-hyped, I am not referencing the quality of the movie itself nor am I attacking you personally for enjoying it. I am talking about the marketing of the film and how I felt it is over done.
2. Citing the opening weekend box office of S.O.A.P. was evidence I used to support my point. When analysts such as Box Office Guru, Coming Soon and Entertainment Weekly estimated an opening weekend in the $30 million dollar range ($28 million, $30.8 million and $31 million respectively), there was obviously a wide gap between expectations and results. To me, it was a clear indication that there were others who felt the same way I did - they were once excited about the movie, but now wanted nothing to do with it due to the overbearing promotion.
3. If it helps, consider the analogy of a song on the radio. You hear a song on the radio and you're into it for the first few months. Then they start playing it to much and you get sick of it. Doesn't mean that it isn't a good song. You're just tired of hearing it. That's how I felt about S.O.A.P. and that's what I decided to write about.
4. I am allowed to have an opinon about a movie without seeing it. I've been getting a lot of e-mails in this regard. "How can you hate it without seeing it?"
First of all, I never said I hated the movie. It's very possible that I'll see it someday on DVD and enjoy it. But if two-thirds of the internet is allowed to geek out and say they LOVE S.O.A.P. based on the title alone, why am I not allowed the same lack of objectivity?
I write the comic from a personal viewpoint. I am not beholden to any kind of journalistic ethics or standards. I am a human being and I am allowed to have my own tastes and opinions. I don't need to filter that or shield my bias if we happen not to feel the same way about things.
You guys have to give me that breathing room - that freedom to exaggerate - in order for me to keep producing this comic. To insist that I see EVERY movie that comes out before I make fun of it is unrealistic and would put me in a creative straight-jacket.
In addition to investing the time to do three strips a week (for free, mind you), I have a 9 to 5 job and commitments to my wife and family. It's simply not possible for me to see everything and still have a life for myself.
5. If anyone was offended by the last three comics, I'm sorry. But at the same time, things wouldn't be very interesting if we agreed on everything all the time, now would it?
I'm not saying that I'm going to stir things up for the sake of it. Frankly, this "fight" has taken a lot out of me. So you can expect a little less politicizing for a while. But, man... we all got to stop taking these things so personally. Let's just say that yesterday's Yirmumah strip really hit a nerve with me.
If anyone has questions or concerns, feel free to send me an e-mail. But I feel like I've said pretty much everything that needs to be said here.
I'm starting to get a little static in the THorum for what has developed into my anti-Snakes On A Plane agenda. I don't care. I'm like a hound dog with a bone. You're not gonna shake this lose. If there were people out there declaring themselves hard-core S.O.A.P. fans before it hit theaters, I'm allowed to have a dissenting opinion and declare it overhyped. I don't need to see it to have that opinion confirmed. It's poor box office speaks for itself.
Snakes On A Plane did $15 million this weekend. It's nothing to sneeze at, I suppose. Especially considering the overall downturn of American box office tallies. But at the same time, for a film that's been hyped since February - adopted as the internet's love child - $15 million doesn't impress me.
It'll make it's budget back and I'm sure it'll live in infamy as the first big-budget Hollywood movie to be both influenced by and spin the overwhelming interest of the internet to it's advantage. In that respect, it will be a success. A miniscule triumph of marketing over content.
But Snakes On A Plane could have been so much more! Y'see... that's what you guys don't understand about my criticisms. I criticisize because I love!
If New Line had left well enough alone and released S.O.A.P. when interest was at a fever pitch, they could have had a monster on their hands. What people overlook is that the movie wrapped in September of 2005. Word started to leak in February of 2006 and by the time the internet got a hold of it by April, ironic hipsters were in a frenzy. Two months later the mainstream media got a hold of it and the whole country was primed.
New Line should have released S.O.A.P in June. They could have been the forerunner of the '06 blockbuster season. The biggest, dumbest B-movie that America would have fallen head over heels for since Armageddon. In June of '06, I was READY to see this movie. I was right there with the rest of you!
But then, like a gallon of milk set out in the hot summer sun, it spoiled. It was overhyped and I lost interest. I got tired of waiting!
Clearly the five week reshoot to add more "rated R" material didn't help it. A $15 million dollar opening weekend communicates only one thing - that the internet interest in a film doesn't translate into a box office success. If I was someone who went to the effort of making a parody song or poster, invested all this time believing that the movie was going to be the best thing since sliced bread... I would feel a little used.
I mean, didn't you get the sense from reading all of these blogs and visiting all of these web sites that talked about how great S.O.A.P. was going to bewere in it partially to show that the internet has real-world influence? That we're not just sitting in our basements, firing off angry diatribes at Ain't It Cool News and leaking screenplays to CHUD? That we actually CONTRIBUTE to the filmmaking process somehow? Then the film does $15 million in it's first weekend after nearly HALF A YEAR of buildup and the influence of the internet is revealed to be a paper tiger.
For someone like myself who communicates his art primiarily through the internet, I can understand why having a dissenting opinion would be unpopular. It smacks of biting the hand that feeds you. And I understand that I'm being harsh by declaring the movie "over" without even seeing it. But I have a real issue with being hoodwinked by marketing - organic, viral or otherwise and in this instance, I didn't want to play into it. I don't mind having my strings pulled from time to time. Just don't let me see the hands of the puppeteer.
I could be all wrong about S.O.A.P. Friends I've talked to says it delivers exactly what you want it to. A million different death-by-snake scenarios and an entertaining ride. Maybe word-of-mouth will spur an incredible comeback at the box office for the second week. Who knows? But I think, ultimately, it'll end up being a big cult film on DVD and by next month most people will have forgotten completely about it.
When you think about it, is that so bad? I mean, hipsters would have made this movie their own regardless of the hype. This time around they got a wild hair up their rear and tried to spread their enthusiasm to the mainstream. They failed, but that's nothing to be ashamed of.
SOMEONE HAD TO CALL, RIGHT?
by Tom on August 18, 2006 at 12:00 am(5 votes, average: 9.00 out of 10)
I seriously have no idea what I was trying to do with today's strip.
I think the idea crept in my head that it would be funny for Tom to pick up the phone and do a little sarcastic play acting. But then the twist would be that someone actually called! Hilarious, right?
Hmmm... "laborious" is more like it.
Oh, well. They can't all be Eisner Award Winners!
I wanted to let everyone know that I've been dedicating a much of my time as possible to sending out all of the pre-ordered copies of Theater Hopper: Year One. It's taking me a while to do it because I promised everyone who pre-ordered before the June 11 deadline a free sketch in their books. I'm not half-assing this, folks. I'm making these sketches nice. You're going to love 'em.
I've been completing an average of about ten books a day. And then every day that follows, over my noon hour I go to the post office and mail out ten at a time. Let me tell you that the post office people LOVE me. Ugh.
At any rate, I'm working hard to get caught up and a few of you should be receiving your books any day now if you haven't already.
I'm very curious to hear your reactions to the book. The response at Wizard World Chicago was strong, but I want to know what you guys think. Additionally, if anyone know where I might be able to ship out a few copies to be reviewed, that would be great. I was planning on including a "Notes of Praise for 'Theater Hopper: Year One'" in the liner notes of Theater Hopper: Year Two.
Incidentally, I should mention that (because I am a glutton for punishment) and am going to start working on Theater Hopper: Year Two this weekend. It's my goal to have it finished by September 29 so I can hand it off to Josten's and get them back in time to take with me to Wizard World Dallas on November 10 - 12. I hope to have all the comics laid into the template on Saturday and then chisel away at the copy by trying to write 50 pages every week.
Cami and I were talking about it last night and I was wrestling with what kind of extras to toss into the book. I tried to have someone write a foreward for Year One and that fell through. So I was trying to think of someone else to write the foreward this year and Cami nominated herself! I think it's a brilliant idea. I mean, wouldn't you want to read a foreward written by the wife of the creator. A woman who happens to be represented as a character in said book? Great outsider perspective but with insider knowledge! I'd read it!
I'm a little psyched out because I'm trying to put together a book in about 4 weeks when the first one took me about 4 months to do. But at this stage of the game, I have all my research done, my template is ready to go and I'm experienced. I've been around the block with this thing now, so the second book should go faster.
Profits from the first book have given me a head start on covering costs for the second. But if you'd like to reduce the amount of time you have to wait for Theater Hopper: Year Two to fall into your hands, order a copy of Theater Hopper: Year One today. It's an investment in your future!
Cami and I are just competely burned out on all things related to Snakes On A Plane. But a few of the people who post in the THorum who have seen it really like it and say it's a great community experience. That's probably the greatest value of the movie and I know I'll be shooting myself in the foot if I don't see it this weekend to tap into that vibe. Surely two weeks from now, people won't be as hyped during screenings.
That said, Cami and I are probably going to see Accepted this weekend. What can I say? We think Justin Long is really funny. We've been fans of his ever since he was on Ed on NBC a few years ago. He's always great in those supporting roles he has in films like Dodgeball. If Vince Vaughn, Owen Wilson and Will Ferrell are all part of The Frat Pack, Justin Long is pledging next year.
That's it for today. Have a great weekend!
A couple of links to help you whittle away the day.
My good buddy Mitch has been updating his comic San Antonio Rock City like a man possessed. But his latest round of comics has been renamed Chicago Rock City in honor of our time spent together at Wizard World Chicago.
Your's truly made a cameo in Mitch's comic yesterday in a tale of commerce that is 93% factual and 100% hilarious! Check it out!
My also-good buddy Joe Dunn of the wonderful Joe Loves Crappy Movies has recently been posting a bunch of jam comics that myself, Joe, Mitch, Zach Miller of Joe and Monkey, Gordon McAlpin of Multiplex, Irvsher Fabor of Fish Tank Tango and Kevin Gleason of Retail Rage contributed to. We did five altogether and some of them are a little... well, gay. I don't mean "gay" in a negative way. I mean "gay" like homoerotic. I also mean "gay" as in happy. Because we had a great time putting these together.
Joe linked to all five comics in his latest blog. It's about half way down the page and you can find them here.
Check out all of these links! You won't regret it!
WHEN VIRAL MARKETING BACKFIRES
by Tom on August 16, 2006 at 12:00 am(5 votes, average: 7.60 out of 10)
I think I remember hearing about Snakes On A Plane back in late February or early March of this year. I didn't know anything about the movie beyond the fact that the title was brilliant and so was the casting of Samuel L. Jackson.
Weeks and months fell off the calendar and we were treated to more and more information about the movie. The teaster poster came out with it's parody of the caduceus medical symbol. Then the first trailer. Momentum built as the blogosphere adopted S.O.A.P. as the poster child of the "so bad it's good" movement. Parody songs were being written. People were coming up with their own versions of the poster. It seemed as though everyone was in on the joke. From a marketing perspective, it was a complete windfall. A viral campaign performing better than anyone expected. People were already exlaiming Snakes On A Plane the best movie of the summer, sight unseen. They took the ball and ran with it.
Then more and more months came and went and Snakes On A Plane was nowhere to be found. Just as it seemed even you grandmother had heard about "that crazy snake movie," nothing happened.
Then there was word that the producers arranged for reshoots to make the movie more risque. They were shooting for an R rating. Still no movie. They release the far less inventive, quasi-serious "final" poster design that immediately sucked all the fun out of the previous poster design.
Then someone made a direct to video parody (?) entitled Snakes on a Train and it felt like the momentum was lost completely.
When I went to the Internet Movie Database to see what new movies were coming out this weekend, I saw Snakes on a Plane on the list and said "Really?"
I think New Line totally blew it with this movie. There was certainly an opportunity to ride the wave of goodwill generated by the internet and make this one of the biggest movies of the summer. Now it will feel like a footnote.
I still know people that are interested in seeing this movie and - admittedly - I'm still curious. But the groundswell of interest from a few months ago is completely gone. That grandma of yours that I mentioned? She's moved onto other things. Knitting, perhaps. Baking pies. But if New Line could have gotten the timing right, she would have gone to "that crazy snake movie" to see what all the fuss was about.
My two cents, at least.


