I’m trying something a little different for the new year and am testing out in-test ads on the site. You’ll notice them as double-underlined green links in the blog posts.

I’m trying to keep them very relative to the theme of the site. So you’ll see words like “film,” “movies” and whatnot highlighted.

I’m kind of on the fence about in-text ads in terms of how intrusive they are. Part of me doesn’t like that it randomly places emphasis on my words and I have concerns that it is deceptive in a way that traditional banner advertisements are not.

But, at the same time, I reduced the number of ads appearing on the site in the redesign in an effort to maximize space for content – and I need to make up the difference somewhere.

I’m not saying the in-text ads are the solution. They’re just something I’m trying. If you have thoughts you’d like to share, please feel free to do so in the comments.