Did you guys see the new page peel ad I have in the upper right hand corner of the site? What do you think?
Right now I’m going to use it to promote the Theater Hopper – Year Three pre-order. But in the future I might use it as a sponsorship location for other advertisers.
I really like it, but I’m curious to know how it’s working for you? Is it slowing down the site at all or making things display unusually in your browser? Let me know!
Does anyone out there have a website that uses ad networks? Ever since I redesign the site back in January, I’ve been trying to tweak my ad set up. Right now I have a couple of networks I serve ads from and I use OpenX to deliver the ads through the site. But I need some help refining things. If you have any experience, please leave your comments below or send me an e-mail at firstname.lastname@example.org.
Incidentally, individual advertisers can have their ads placed on Theater Hopper ahead of the network advertisers by purchasing ad space based on impressions. Click here to learn more about advertising with Theater Hopper.
I’m thinking about pulling the top 300 x 250 ad that’s to the right of the comic and replacing it with a 300 x 250 spot from Project Wonderful.
I sell advertising on the site, but I get the impression that people aren’t interested in peer-to-peer- ad sales anymore and I should leave an option for those who prefer the Project Wonderful interface.
Considering the financial situation I’m in now that I’m currently unemployed, I’m trying to diversify my offerings a little bit. I think by making available a Project Wonderful spot, people can more directly manage how they choose to advertise with me. Plus, I can promote it easier in the blog and (hopefully) see a more direct result from that promotion. This, versus the peer-to-peer arrangement that requires a few e-mails back and forth.
I’m kind of talking out loud with this, but I was curious if there are any of you who would advertise with Theater Hopper if there was a Project Wonderful spot available at the top of the page?
Let me know in the comments, won’t you?
I don’t really look at my site traffic like I used to. I used to be quite obsessed with it.
I suppose it’s a good thing that I don’t look at it much anymore because I think if you put too much emphasis on it, then you might not be doing the work for the right reasons. Clearly, after nearly 8 years in the game, it should be evident that Theater Hopper is a labor of love.
But at the same time, because I love what I do, I want other people to love what I do. I won’t deny that it’s an ego boost to know people are reading and enjoying your work.
So it bummed me out a little yesterday when I looked at my traffic statistics and read the monthly averages by year since 2002.
Theater Hopper’s boom years were 2004 – 2006. These days, I probably see a third of the traffic I saw back then. Obviously my life is much different these days. I have two kids, I’m taking night classes for my Master’s degree. I’m a pretty busy guy. I don’t have the time to promote the comic like I used to or brainstorm ideas on how to market it.
I think part of the traffic decline can also be attributed to the sheer sizes of the archives. If I were a new reader, I don’t know if I could stand to read through 1,000+ comics.
Certainly you don’t NEED to read through the archive to “get” what Theater Hopper is about. I think the topical nature of the comic sees to that. But, still… It’s daunting. So I’m always impressed when I hear from new readers who invest the time to check out the history of the comic.
But I think my biggest problem is that I don’t advertise the site. Like, at all. I’ve never been very good about advertising Theater Hopper. I’ve always relied on the relationships I’ve established with other creators and the fan base to establish word-of-mouth. So, I suppose by those standards, Theater Hopper is very successful!
I don’t think it would hurt for me to advertise the comic a little bit, though. But the reason I haven’t done it in the past is because I’m terrible at designing ads for my site and I am awful at deciding which sites to put them on.
Some of this should be obvious. “Advertise with other web comics. Advertise with movie blogs.” But when you start talking about popular web comics and movie blogs, advertising costs an arm and a leg and I psych myself out of doing it because I’m not confident that the banner ads I’ve designed will attract new readers.
I’ve been thinking about designing banner ads that parody popular movie posters. Tom holding up a piece of soap that says “Theater Hopper” instead of “Fight Club.” That kind of thing. Designing a bunch of those kind of ads would certainly keep me busy. But beyond that, I’m lost. I feel like I need to talk to a consultant, or something.
Does anyone out there have web site marketing experience? Even if you’re not a paid professional, what would you do in my situation? I need to step outside of my own head a little bit. Maybe there is a very obvious solution that I’m overlooking.
Just trying to stir up a little discussion. Please leave your comments below. Thanks